Views, No Calls

Your profile is getting seen and not chosen, and it is almost never your photo or your fee. It is a handful of fixable things in the first three lines.

Someone in pain is scanning a page of therapists who all look qualified. They are not reading, they are deciding in seconds, and they choose the one who sounds like they understand exactly what is wrong. A profile that lists your approaches answers a question nobody asked.

Run this audit on your own profile in about fifteen minutes.

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    The First Three Lines

    Ninety percent of the decision happens before anyone scrolls. What to open with, and what to cut.

    The Words They Use

    Name the problem the way your client would say it, not the way a chart would.

    The Settings That Sort

    The filters decide who ever sees you. How to set them so the right people find you.